Berliner Philharmoniker - Cello Challenge
The Berliner Philhamoniker are one of the best orchestras in the world. And one of the most open-minded clients I ever knew. With Scholz & Friends Interactive we came up with this idea out of the blue and were much appreciated by the client and as well by a lot of other people. This webspecial won some of the most popular interactive awards in 2008.
The idea
An interactive raffle in which the user has to try to play cello just as good as one musicians of the Berliner Philharmoniker.
My part
Concept development, interaction design, copywriting.
Agency
Scholz & Friends Interactive, Berlin
Launch
2008
Awards
ADC Bronze 2008 - Digital Media
Clio Bronze 2008 - Interactive: Sound/Music
ADC Europe Gold 2008 - Online Advertising
Cresta Awards 2008 - Winner
Epica Bronze 2008 - Interactive
DMMA 2008 - Nominee: Unterhaltung/Gewinnspiele
Golden Drum 2008 - Winner
The Berliner Philhamoniker are one of the best orchestras in the world. And one of the most open-minded clients I ever knew. With Scholz & Friends Interactive we came up with this idea out of the blue and were much appreciated by the client and as well by a lot of other people. This webspecial won some of the most popular interactive awards in 2008.
The idea
An interactive raffle in which the user has to try to play cello just as good as one musicians of the Berliner Philharmoniker.
My part
Concept development, interaction design, copywriting.
Agency
Scholz & Friends Interactive, Berlin
Launch
2008
Awards
ADC Bronze 2008 - Digital Media
Clio Bronze 2008 - Interactive: Sound/Music
ADC Europe Gold 2008 - Online Advertising
Cresta Awards 2008 - Winner
Epica Bronze 2008 - Interactive
DMMA 2008 - Nominee: Unterhaltung/Gewinnspiele
Golden Drum 2008 - Winner
